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Brandy Melville Build-Out in Fashion Island Mall, CA

1. Project Description

The Brandy Melville Build-Out in Fashion Island Mall is an exciting venture focused on establishing a new and stylish retail space for the popular fashion brand. Located in Fashion Island Mall, Newport Beach, California, this project involves the creation of a contemporary and inviting environment that reflects the unique aesthetic of Brandy Melville.

2. Project Objectives

  • Design and construct a retail space that aligns with Brandy Melville's brand identity.
  • Optimize the layout for a seamless and enjoyable shopping experience.
  • Incorporate modern fixtures and finishes to showcase merchandise.
  • Ensure compliance with mall regulations and building codes.
  • Create a visually appealing and on-brand storefront.

3. Location

Fashion Island Mall, Newport Beach, a prestigious shopping destination known for its upscale retail offerings.

4. Scope of Work

  • Interior space planning and design for the retail store.
  • Installation of custom fixtures and displays.
  • Selection and installation of lighting and flooring.
  • Compliance with mall design guidelines and regulations.
  • Integration of branded elements and signage.
  • Collaboration with mall management for approvals.

5. Timeline

The Brandy Melville Build-Out is scheduled to be completed in 12-16 weeks, allowing for adjustments based on project progress and any unforeseen circumstances.

6. Budget

The budget for the Brandy Melville Build-Out is estimated at 450k-550k, covering construction, materials, labor, design services, permits, branding elements, and contingencies.

7. Design Concept

The design concept revolves around capturing the minimalist and chic aesthetic of Brandy Melville. Neutral color palettes, clean lines, and contemporary fixtures will create a modern and trendy shopping environment that resonates with the brand's target demographic.

8. Merchandise Display

  • Installation of custom shelving and displays for merchandise.
  • Integration of mirrors and fitting rooms for customer convenience.
  • Utilization of flexible display solutions for seasonal changes.

9. Project Team

  • General Contractor: OC Construction & Consulting
  • Retail Interior Designer: Brandy Melville

10. Project Challenges

  • Adherence to specific brand guidelines for the Brandy Melville aesthetic.
  • Collaboration with mall management to meet design and construction standards.
  • Coordination with specialized contractors for custom fixtures.
  • Strict adherence to project timelines to meet the brand's launch schedule.

11. Progress Monitoring

Regular updates will be provided to the client, including key milestones, budget considerations, and any adjustments to the project timeline.

12. Conclusion

The Brandy Melville Build-Out in Fashion Island Mall aims to bring the brand's signature style to Newport Beach, creating a retail space that resonates with fashion-conscious consumers. Through meticulous planning, innovative design, and collaboration with a skilled project team, the project aspires to deliver a store that not only reflects the essence of Brandy Melville but also contributes to the dynamic and fashionable atmosphere of Fashion Island Mall.

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